The coffee trade isn't fair to small-scale farmers. Most earn less than $2,000 per year. That's why we pay them a 50% bonus, directly—4 times higher than "fair" trade.
By waking up each morning with a cup of Farmers First Coffee, you’re giving hard-working farmers an income that will change their lives. Ready to drink a better coffee?
Levanta Coffee is now Farmers First Coffee Company.
This Thanksgiving, we're thankful for you.
about 2 months ago
– Thu, Nov 23, 2017 at 05:54:14 PM
To all of our Kickstarter supporters,
We write to you now knowing that almost all of you have received your coffee. About one year ago we began to quietly lay the groundwork for this endeavor, preparing for what 2017 would bring.
And as we've worked day and night this entire year to create what is now known as Farmers First Coffee Company, we had your support along the way: from kind words and encouragement to your financial backing on Kickstarter.
So, this Thanksgiving we'd like to say: thank you for your support.
Each and every one of you has been a part of our journey in some way and we could not have done this without you all.
Now that most of you all have received your coffees, it's time for the next step: tomorrow, on Black Friday, we're going to launch our new website that we've been working on for months.
We felt, though, that you all--our Kickstarter backers--should be the first to see what your support has helped us create!
You can use the code "THANKYOUKICKSTARTER" to refer family and friends, to purchase a holiday gift subscription to give to someone, or even to use for yourself if you don't already have a subscription!
You can give this code to as many people as you'd like and it's available for use from now until Monday at 11:59pm.
NEWSFLASH: Your coffee is on its way!
2 months ago
– Sat, Nov 18, 2017 at 06:46:27 PM
Guess what? We've roasted, packed, and shipped your coffee!
We've been mailing orders on Thursday, Friday, and today. Please be sure to post photos online to share with others, and let them know what you think! We're using #RosaGrewMyCoffee or #DanielGrewMyCoffee as hashtags.
Also, please send over any comments to firstname.lastname@example.org so that we can know how you liked your coffee.
Important: we've received a few reports of difficulty opening bags. Your bag has a built-in pull-open tab and re-closeable zipper, so please don't cut it open with scissors! This is a cool feature that we wanted to include in our bags to make things easy for you.
Did you purchase an origin trip to Honduras? Check your shipment! Also, we'll be sending over a separate note next week just for you all.
Finally, for everyone with a 1-year subscription: we'll be sending over a message within the next few weeks showing you how to log in and manage your subscription (such as change your address or pause a subscription if you go on vacation!) on our new website once it launches.
As always, we're so thankful for your support. We look forward to hearing what you all think of your coffee, and we're so excited to have reached this milestone thanks to your help.
Matt and Robert
We're almost there!
2 months ago
– Mon, Nov 06, 2017 at 07:26:41 PM
It’s an important month for us at Farmers First Coffee Company. Robert and I have been busy preparing the finishing details for fulfillment of your Kickstarter rewards. We’ve got some good news: today marked an important milestone. We have begun to mail out “t-shirt only” orders. They should be arriving this week!
For all other pre-orders, we still anticipate shipping soon. You should be receiving your shipment before the end of this month, likely before Thanksgiving. We're only waiting on the arrival of a few final items to North Carolina so that we can begin to pack and ship.
We’ve been working on this project for almost one year and to say we are excited to soon be sending out Rosa and Daniel’s coffee would be an understatement. We’ve spent time with our roasters in North Carolina sampling our flavor profiles and we’re excited for you to soon be able to taste the coffee, too.
As soon as we send out all of your pre-orders, we will be turning our attention to our new website's launch. We'll unveil the new design on November 24th: Black Friday! We're really excited with how it's turning out--there will be new items and a number of awesome holiday gift packages for sale.
In anticipation of the launch of our new website on Black Friday (November 24th), we are launching a contest to give away a year of free coffee! Simply register to win by visiting www.farmersfirstcoffee.com.
Be sure to pass along the news to family and friends to help us spread the word about the launch! We'd genuinely appreciate your help.
On a personal note, Robert is now in the U.S. and we have spent the last week visiting family while we worked first from Ohio and then in Virginia. Tomorrow we’ll finally head to North Carolina to set up shop in Charlotte.
That's all for now. Thanks once again for your patience and support. We are almost there!
The Latest News from Farmers First Coffee Company
3 months ago
– Wed, Oct 18, 2017 at 11:17:13 PM
We've had an exciting October getting everything ready to ship next month. Before we begin, please remember to check your inbox for our SURVEYwe sent that allows you to choose your preference of coffee roast, grind type, t-shirt color if you got a t-shirt, etc. Also, the survey collects your shipping address. Without that, we can't mail you your order. If you didn't get a copy of that survey and you feel that you should have received it, please let us know!
Without further ado, here are the latest updates on our progress:
1. Rosa and Daniel's coffees have made it to the port in New York! They'll be arriving in North Carolina before the end of this month, which means we remain on schedule for a mid-November ship date, ideally before Thanksgiving. Woohoo!
Since we're roasting in North Carolina, some folks have asked why we didn't ship to the port of Norfolk, Virginia, or Charleston, S.C. The answer is about costs and time: we saved quite a bit of money by having our coffees share a container with other companies' coffees, even after factoring in freight transport from New York to North Carolina. The only container available was heading to NYC.
2. Matt drove to meet with our roasters outside of Charlotte last week and tried numerous samples of each coffee at different roast profiles that were shipped in advance via air. We'd of course like to keep expectations measured, but the truth is that our roasters and Matt both agree: the coffee tastes fantastic!
3. We've chosen a design for our bags which will include a clean, simple graphic printed on the front along with a label on the back. We wanted to feature the farmer, front and center, along with a few other details. "Less is more" was our thinking. Remember that this will be printed over a "kraft" or brown bag material. Here's a mockup showing the front of the bag:
4. We've also chosen designs and materials for our packaging. We're again going for clean and simple, but we're pleased with the look the packaging will have. We won't publish photos of that--it's going to be a surprise.
5. We've now placed orders for all other gear, such as t-shirts, mugs, and french presses! We should have them by early November.
6. We're big, big fans of this Kickstarter Project: de Palo: Handmade from real coffee wood. The people who have created that project live near Lake Yojoa in Honduras (where Robert has his lodge) and, outside of that personal connection, we're impressed by their ingenuity in converting coffee wood (which is essentially trash that is burned) into beautiful, handmade products. They're 68% of the way to their $8,000 goal...so take a look!
That's all for now! We're really excited to mail your pre-orders soon. Stay tuned for more updates.
Matt and Robert, Farmers First Coffee Company
Changes and Opportunities: We have a new Name!
4 months ago
– Fri, Sep 29, 2017 at 10:10:50 AM
Hello, and happy National Coffee Day!
We have some news and we're sharing it with you all, our Kickstarter backers, first.
Coffee is a crowded field. When we created our name, we noticed there was already a "Lavanta Coffee Roasters." However, we were told this wasn't an issue because their application states, verbatim, "The English Translation of the word "LAVANTA" is "lavender." And as you all know by now, "Levanta" is the Spanish verb for "to wake up/to lift up." No problem, right?
Towards the end of our Kickstarter campaign, Matt and I received some news: our trademark application for Levanta Coffee had been suspended, pending clarification. The trademark has not been rejected, but the process would now take a lot longer (possibly years) and there was no certainty we'd ever be granted a trademark.
We've realized that if we were forced to change our name in, for example, one year it could be extremely damaging to our branding. So, we've decided that it's best to make a change now.
Sometimes, though, change is a blessing in disguise.
The truth is that while the name "Levanta" is as clever as it is catchy, it required a lot of explaining for us to do. Originally, our thinking was that since "Levanta" doesn't mean anything in English, it was an opportunity for us to create a brand. Trouble is, that's easier said than done in today's world.
We feel the elevator pitch of 30 seconds is outdated in an age when we give 5 seconds to an image on Snapchat, Instagram, or Facebook. We've learned in these past few months that we have to be as clear and concise as possible when explaining what makes us different as a company. That should begin with our name.
We present to you Farmers First Coffee Company.
We've taken a different approach from the beginning, launching this endeavor in reverse from Peru and Honduras, meeting with farmers and understanding their needs. We've put them first in each decision we make, and that's how we arrived at this name.
Of course, there's the saying, "The customer is always right," so the customer should come first, too. We agree! By thinking first about our farmers and providing them with a better income, their coffee will be better and we'll make our customers even happier.
Most coffee farmers earn less than $2,000 per year. Traditionally, their incomes have been an afterthought for much of the coffee industry--even though those same farmers produce more than 80% of the world’s coffee.
Not anymore. By waking up each morning with a cup of Farmers First Coffee, you’re giving hard-working farmers an income that will change their lives.
Ready to drink a better coffee? We are.
All other plans remain the same and we're still on track to begin shipping coffee in November. We'll be reaching out soon, in early October, to request your preferences and shipping details for your pre-orders.
Also, thank you for your continued support. We've only made it this far because of you. If you have any questions or want to provide us with feedback, please let us know! Send us an e-mail to email@example.com. We'd love to hear from you.
Finally, we took some time to spruce up our pre-order store. We'll be accepting pre-orders now through early November. Remember that our coffee makes a great holiday gift! Take a look and visit FarmersFirstCoffee.com.